Ola Squid is a premium dried squid snack brand under Viet Hao Company, a reputable entity in the production and export of seafood from Vietnam. Born in a context where consumers are increasingly concerned about food quality and safety, Ola Squid delivers clean, delicious, and convenient dried squid products, manufactured in Vietnam with full certification and testing.

The international expansion journey of the Ola Squid brand

The development journey of the Squid brand

Not stopping at just selling products, this brand aims to inspire a quality lifestyle for the younger generation, helping them experience unique flavors, understand the origin of food, and connect emotionally through every snack. With product lines such as flattened seasoned dried squid, shredded dried squid, crispy rolled dried squid, and super spicy ZAPMUK, Ola Squid is positioning itself as a top choice for those who love modern, healthy snacking.

The development journey of Ola Squid is tied to the more than three-decade legacy of Viet Hao Company. Established in 1990, Viet Hao started as a business specializing in producing dried squid, flattened squid, and seasoned squid, focusing on quality from carefully selected fresh raw materials.

Initially, the company focused on the domestic market but quickly expanded exports thanks to its reputation for products made from 100% real, fresh, and flavorful squid. To date, the products have been present in Singapore, Malaysia, and Thailand, where they are highly valued for retaining the natural sweetness of sea squid.

The development journey of the Squid brand

Ola Squid was developed as a sub-brand exclusively for the younger consumer segment, with a focus on convenient snacks, distributed mainly through online channels to fit modern shopping habits. From pioneering products like super spicy ZapMuk to create market coverage, to flagship products like seasoned flattened dried squid to increase value, Ola Squid is constantly innovating.

In the near future, the brand will launch a new identity with a modern style and expand into more demanding markets such as Japan, the US, and Europe, affirming the position of Vietnamese seafood on the international culinary map.

Core values of the Ola Squid brand

Core values are the foundation that helps Ola Squid move forward on its development journey. The brand is built on four main pillars:

  • Quality is ensured through strict control and compliance with international food safety standards, from ingredient selection to closed-loop processing.
  • Consumer health is always the top priority, with a commitment to using 100% real squid, no flour fillers, and no harmful preservatives.
  • Reputation is built through transparency and responsibility, helping customers trust the origin and production process.
  • Sustainable development is demonstrated by putting customers at the center, listening to feedback to understand and meet increasing needs, while contributing to a green and clean food industry.

Vision and mission of Ola Squid

The mission of Ola Squid is to provide high-quality, safe dried squid products that meet the nutritional needs of customers. The brand constantly improves to protect community health, enhance quality of life, and promote a sustainable food industry.

Vision and mission of Ola Squid

Regarding the vision, Ola Squid aims for development based on transparency, responsibility, and continuous innovation, to serve the present and future better. This does not just stop at expanding the market but also affirms a global position, turning Vietnamese dried squid products into a symbol of the combination of culinary heritage and contemporary creativity.

The intersection of tradition and modernity of the Ola Squid product and brand

The intersection of tradition and modernity is the factor that makes Ola Squid uniquely attractive. In terms of tradition, the brand inherits more than 30 years of experience from Viet Hao, using real squid from characteristic seas, maintaining the natural shape and original seafood sweetness through a closed processing procedure without preservatives.

The intersection of tradition and modernity of the Ola Squid product and brand

Products such as whole dried squid or flattened seasoned dried squid remind one of rustic snacks, rich in protein from the ocean, suitable for family nibbling or gatherings with friends. At the same time, Ola Squid brings a modern touch through product innovation: squid is flattened, shredded, rolled and crispy dried, or super spicy seasoned for convenient eating on the go, bringing along for trips or chilling; sturdy, beautiful packaging; and online distribution to reach a young generation with a stylish lifestyle.

This combination not only retains traditional flavors but also creates a fresh experience, like the spicy kick of ZapMuk that stimulates the palate, or the eye-catching rolled shape of crispy dried squid that makes for a sophisticated gift. Ola Squid is thus the perfect bridge, where heritage meets creativity to meet today’s active lifestyle.

With a journey from a local business to an international brand, Ola Squid does not just sell products but also spreads healthy and sustainable living values. The brand promises to continue reaching further, bringing the taste of the Vietnamese sea to every corner of the world. Explore our full range of products at our store.

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